‘Trust Your Intuition’ is one of the biggest myths out there. Why? 1. We all have biases & blindspots, therefore we will always see through THOSE filters (perceptions) 2. People tend to be TOO trusting or not trusting enough; & base intuition on those extremes 3. If you have no experience in a field, you have NO intuition on it, because… 4. intuition is knowledge & experience built over many years 5. It is OFTEN an excuse for not enough DD, research & planning The saying ‘go with your intuition’ is lazy. The people that follow this rule are missing out on research, due diligence, and are often using it as excuse for rushing things and not being thorough. Our intuition is also our bias which is a reflection of our environment, upbringing and previous experiences.