It’s difficult to predict exactly what the UK podcasting trends for entrepreneurs will be in 2023, but from what we’ve been seeing as popular content, here’s what Progressive Success predicts for the year ahead.
Increased focus on visual content
As podcasts become more popular, entrepreneurs have started incorporating more visual elements into their podcasts, such as video interviews or slideshows, to make their shows more engaging and interactive.
Video content is king - you need to remember that when planning your podcast marketing strategy.
Rise of subscription-based podcasts
Some entrepreneurs have already started offering subscription-based podcasts, where listeners can access exclusive content or bonus episodes for a fee. This is usually done via subscription platforms such as Pateron.
Greater use of social media to promote podcasts
Entrepreneurs are already blowing up social media platforms like Instagram and TikTok to promote their podcasts and engage with their listeners. TikTok alone has HUGE organic growth potential that entrepreneurs need to leverage.
Increased use of analytics to track performance
Entrepreneurs need to use analytics tools to track the performance of their podcasts, including metrics such as download numbers and listener demographics.
Greater focus on diversity and inclusion
Entrepreneurs may start prioritising diversity and inclusion in their podcasts, both in terms of the topics they cover and the guests they invite onto their shows.
Podcasts for live events
Many podcasters are now hosting live events, either in person or through virtual platforms, to connect with their audience and create an even more immersive experience. This trend is likely to continue, especially with the monetary value associated with selling tickets to podcast live event tours.
Podcast monetisation
While many podcasts are still supported by sponsorships and advertising, we are starting to see a rise in podcasts that are funded through crowdfunding campaigns or paid subscriptions. This trend is likely to continue as podcasters look for new ways to monetise their shows and turn their passion into profit.
According to a report by the British Podcast Association, the podcast industry in the UK was worth an estimated £500 million in 2020.
With its ever increasing popularity, this is expected to keep exploding in the coming years.
You might think that everyone has a podcast these days. Therefore, the market might be saturated?
But, what you need to learn is that your business needs a podcast.
Here’s why!
Podcasting has exploded to become one of the key ways entrepreneurs can reach their audience and grow their business. In fact, there are now more than 1 million podcasts available, covering every imaginable topic. But why should entrepreneurs consider adding podcasting to their business strategy?
Reach a Targeted Audience
Podcasting allows you to reach a highly targeted audience. When listeners tune in to a podcast, they are typically looking for specific information or content that aligns with their interests. By creating a podcast that speaks to your target audience, you can attract a more engaged and qualified audience to your business.
Podcast listeners are highly engaged and tend to be more loyal than other types of media consumers. This means that if an entrepreneur can get their message in front of the right podcast audience, they are more likely to convert listeners into leads and sales.
Build Trust and Authority
Podcasting can help you build trust and authority within your industry. When you share valuable insights, tips, and knowledge on your podcast, you demonstrate your expertise and thought leadership. This can help establish you as a go-to source for information in your field and increase the credibility of your business.
Increase Visibility and Brand Awareness
When you share your podcast on social media and other platforms, you can reach a wider audience and expose your brand to new potential customers. Additionally, being featured as a guest on other popular podcasts can help increase your reach and visibility even further.
Generate Leads and Sales
Podcasting can also be a powerful tool for generating leads and sales for your business. By offering valuable content and resources on your podcast, you can attract potential customers who may be interested in your products or services. You can also include calls to action in your episodes, such as offering a discount or promotion for listeners, to drive sales.
Connect with Your Audience
Podcasting allows you to connect with your audience on a more personal level. The audio format allows you to share stories and experiences in a way that can be more engaging and authentic than written content. This can help build a stronger connection with your listeners and foster a sense of community within your audience.
Because podcasts are often more conversational in nature, they allow entrepreneurs to share their challenges and successes in a way that is relatable and genuine. This can help entrepreneurs build trust and credibility with their audience.
Cost Effective
Podcasting is also a cost-effective way to reach a large audience. While it does take time and effort to produce a podcast, the cost of hosting and distributing a podcast is relatively low compared to other forms of content marketing such as paid advertising or social media marketing.
Build Your Personal Brand
Podcasting can also help entrepreneurs build their personal brand and establish themselves as thought leaders in their industry. By regularly producing high-quality podcast content, entrepreneurs can demonstrate their expertise and establish themselves as a go-to resource for their audience.
Flexible and Scalable Way To Grow Their Business
Entrepreneurs can use podcasts to promote their products or services, generate leads, and even sell directly to their audience. And because podcasts can be easily distributed and accessed on a wide range of devices, entrepreneurs can reach their audience globally.
If you have ever wanted to start a podcast, or, you already have a podcast but want to scale it to HUGE heights, you need to join Rob Moore's Podcast 4 Profit 4 Day Challenge.
From the 31st January - 3rd February 2023 you have the opportunity to learn from one of the UK’s more prolific podcasters, Rob Moore.
Join him every morning from 8am GMT, live via Zoom and learn:
Day one: Concept - to kick things off Rob is going to reveal how you can take what you already know and create your own unique concept for turning it into cash.
Day two: Marketing - here you’re going to learn how to find your audience, the audio and content assets you need, how to get everything set up, what you need to do to go live and promote your podcast the RIGHT way to start putting your expertise out in the world.
Day three: Get A Lister Guests - how to build a bank of BIG guests for your podcast and hacking VIRAL growth that grows and adds even more credibility to your personal brand, meaning you attract more people into your world and ultimately, more paying clients, more leads and greater exposure.
Day four: Make Ca$h - The final day is the icing on the cake…Rob will show you exactly what you need to know so that you can begin to monetise your podcast and create multiple streams of recurring income
Not only this, but the sessions will be completely interactive so that you and Rob can see each other, chat properly and do an in-depth Q&A.
This is a completely one-off opportunity to learn from a business podcasting master.
You don’t want to miss out!
Spaces are limited as the event is being kept extremely exclusive. Reserve your place now.
